Mögliche Fragestellungen
Possible questions
Market research – possible questions
- What do you understand by the term market research?
- Explain why a business might carry out market research?
- What is the difference between primary and secondary research?
- Give two examples for primary research and explain the advantages
- List two examples of secondary research when planning a new sports center.
- What has to be taken into account when drawing up a questionnaire?
- Why might the information collected from market research be incorrect?
Advertising, sales promotion and public relation – possible questions
- Why is promotion an important part of the marketing mix?
- What does AIDA mean?
- Name four different types of advertising media.
- What two types might be used for the launch of a new fruit drink, and why?
- Why is it important to consider the costs of advertising?
- How can the success of advertising be measured?
- Companies use sales promotion and public relation. Explain the difference and give examples
- What is product placement all about?
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