Preis
Price
- Price determinations in free markets
- supply and demand
- pricing strategies
Factors that affect the demand
- Price of product
- Price of substitute products
- Price of complementary products
- Consumers' income
- Taste and fashion
- Advertising
Factors that affect the supply
- Price
- Wage rates
- Price of raw materials
- Taxes
- Improvements in technology
- Climate (agriculture)
Pricing strategies
- Cost-plus pricing: cover costs and ensure a profit
- Price skimming: make a high profit
- Penetration pricing: enter new markets
- Competitive pricing: to maintain a market share
- Promotional pricing: to increase sales
- Psychological pricing: to affect consumers' perception of products
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