How advertisements work

1. Look at the advertisement for “PROACtiv” (an anti-acne product). Then read the explanations and with a partner, discuss if you agree with the explanations or not. Refer to the picture.

Das passende Bild für diese Stelle findet sich unter http://www.windsorstar.com/technology/cms/binary/4099565.jpg?size=640x420

(last retrieved 9 June 2016)

2.1 Write down the English translations of the German words. You can find them in the texts above.

a) Prominente / Prominenter – celebrity 

b) Zielgruppe - ______________________

c) Marke - _________________________ 

d) rebellisch - ______________________ 

e) höflich - _________________________

f) Vorbild - _________________________

g) Aufmerksamkeit - _________________

h) Jugendliche - _____________________

OR

2.2 Unscramble the words below. All the words are taken from the texts above.

a) o l r e m e o d l – role model___ 

b) d o i l - _______________________ 

c) b a r d n - _____________________ 

d) p u r o c d t - __________________

e) a r g t e t g p r o u - __________________

f) e r e b i o u l l s - __________________

g) g a e r e e t n - ___________________

h) t t a n t n i o e - ___________________

vocabulary list – advertisements

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