Vocabulary list – advertisements

target group

to run an advertisement

Because the advertisement was so successful, the company ran it for more than a year.

eine Anzeige schalten

to place an advertisement

The ad was placed in magazines for teenagers, because they were the target group.

eine Anzeige platzieren

to design an advertisement / to design a campaign

eine Anzeige entwerfen / eine Anzeigenkampagne entwerfen

to attract attention

His attention was attracted by a photo of David Beckham.

Celebrities are often used as attention grabbers.

Die Aufmerksamkeit von jemandem erregen

Its normal for teenagers to be rebellious.

rebellisch

to identify with

sich identifizieren mit

to look up to someone

zu jemandem aufschauen

Vorbild

at the centre of attention

im Zentrum der Aufmerksamkeit

höflich

to break a rule

to persuade someone

How do ads persuade people to buy something?

jemanden überreden

to evoke feelings

Ads often evoke positive feelings.

Gefühle hervorrufen

I couldnt help it.

I couldnt help laughing.

Ich konnte nicht anders.

How on earth

How on earth can people identify with a person they only know from the media?

Wie um alles in der Welt