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Diese Seite ist Teil einer Materialiensammlung zum Bildungsplan 2004: Grundlagen der Kompetenzorientierung. Bitte beachten Sie, dass der Bildungsplan fortgeschrieben wurde.

I. Typical features of Ads

  • Skillfull combinations of purposeful words, images, sound, background, etc.
  • Short, but rich in detail and content
  • Unambiguous: they want to promote sth.
  • Stimulate quick response and reaction
  • A lot of food for interpreting and debating
  • Fun!

II. Method-Kid

a) Sound only

Which images could go with the sound?

b) Sound off

  • work in pairs: one faces the screen in order to watch the ad, the other doesn't; the seeing-one tells what has happened, the other asks questions (twists can be added by leaving out the product or describing simultaneously)
  • students have to write down everything they expect to hear
  • students have to write the dialogues

c) Pause

Ad is shown up to a certain moment, then the students have to speculate on how the story goes on, what the ad is all about etc.

d) Slow Motion

  • students have to describe movements in detail
  • students have to dictate all the things seen on the screen to a note-taker

e) Transcript

  • students have to fill in the gaps or find mistakes
  • students get transcript in advance and speculate on the ad itself

f) Storyboard

Thorough description of single shots

g) Freeze Frame

  • only tag line is shown; students have to develop story that lead to it
  • ambiguous moment; students have to speculate

h) Unreliable Narrator

Students write down the narrative and include false details which have to be detected by another student

i) Projects

  • Students present a commercial themselves (info on setting, characters, target group etc.)
  • Students choose a German ad and dub it
  • Students find subtitles (in English and/or German)
  • Students write their own storyboard and shoot their own ad

j) Knowers and Listeners

Listeners-only ask knowers yes/no-questions to discover the narrative ("not relevant" as an answer is also ok)

III Bibliography for Ads


MAD for ADS: Herunterladen [doc] [34 KB]